“With the decline of industry from 1970 to 1980, young people who came from the bourgeoisie and whose parents were engineers or doctors, began to work within this new domain – in museums, fashion or the luxury sector. This became the core of a new economy. Today, we exist in this model of ‘creativity’ and everyone, whether they are a hairdresser or a chef, wants to be a ‘creative’.”

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– French sociologists LUC BOLTANSKI and ARNAUD ESQUERRE, featured in 032c Issue #35, in an interview with Pablo Larios for the September “food” themed issue of FRIEZE

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FURTHER READING! Boltanski and Esquerre speak to Victoria Camblin in RICH THINGS: How Tourism, Sneakers, and Museums Make the Economy of Enrichment!