Peri Rosenzweig & Nick Royal's HARDSTYLE Is Now a Book
|Cassidy George

Editorial work is, by nature, collaborative – and often, a compromise. “Working with artists, so much of it is about bringing our vision to their world,” says stylist PERI ROSENZWEIG. Together with creative partner NICK ROYAL she forms HARDSTYLE: a collective responsible for shaping some of the most visible—and most discussed—visuals in the music industry today.


HARDSTYLE was behind Lady Gaga’s lauded “Disease” and “Abracadabra” music videos, as well as her Coachella performance. They also collaborate regularly with Travis Scott, having styled his Utopia zine and tour, as well as various editorial projects – including the Travis Scott and Valerio Olgiati cover story for 032c’s Winter 24/25 Issue.
Last year, Rosenzweig and Royal set out to create something that would showcase the breadth and purity of their editorial vision – with no artists, advertisers, or publishers to please. The result is a book called HARDSTYLE: a 200-page visual manifesto with a hard metal cover.
Originally conceived as a seasonal zine responding to the current fashion cycle (F/W 24-25), the project evolved and grew over time. The book was shot by photographer Arcin Sagdic over a six day period in London, and also includes alt-beauty icon Isamaya Ffrench in the list of credits as a makeup artist. “Both of us go too hard," Rosenzweig said. “It turned into something much larger in scope."



The styling blends seasonal pulls with personal archival pieces. “Nick’s archive ‘The Arc London’ focuses heavily on the work of John Galliano and Alexander Mcqueen, where his business partner Jenne was the Head of Accessories in the 1990s and 2000s” says Rosenzweig. “And mine is all leather and latex.”
The duo first met while working on a music video for Yves Tumor – who is one of nine models that were cast in HARDSTYLE. “Yves is a close friend and muse for us,” she explains. “It’s kind of funny that the biggest talent in the book is wearing a mask in almost every photo.”
The only text in the HARDSTYLE book is in the credits. “It’s often difficult to find words to match the imagery,” Rosenzweig said. “The images really speak for themselves.”




Buy a copy of HARDSTYLE HERE.
Credits
- Text: Cassidy George
- Photography: Arcin Sagdic
- Creative and Fashion Direction: HARDSTYLE – Peri Rosenzweig & Nick Royal
- Hair: Ryo Narushima
- Producer: Phoebe Arnold
- Set Design: Furmaan Ahmed
- Makeup: Isamaya Ffrench
- Photography Assistant: Hristro Hristov
- Hair Assistants: Motoharu Lwaizumi, Rio Shinmaki, Masaki Kameda
- Makeup Assistants: Natasha Sultana, Joe Brooks
- Casting: Theo Spencer
- Manicure: Abena Robinson
- Talent: Yves Tumor, Honor Reynolds, Lux Gillespie, Zhuó Chen, Sarah Saleman, Ellis @ The Squad, Gaia Orgeas, Niki Geux, James Goh, Khadim Thiam, Duot Ajang, Adam @ Xdirectn, Tommi Blue, Joe Brooks
- Costume Prop Design: Ben Jeans Houghton
- Concept and Design: Ornament, HARDSTYLE
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