In Praise of Shadows: Y-3 Fall/Winter 2025

In In Praise of Shadows (1933), Jun’ichirō Tanizaki describes a world where beauty hides in obscurity—where gloss gives way to grain, and light is most intense at the moment it begins to fade.

This idea lingers in Daido Moriyama’s Tokyo: a city blurred into texture, fragmented by shadow, and charged by absence as much as presence. It is here, in this chiaroscuro, that Y-3 situates its Fall/Winter 2025 collection campaign shot by the legendary Japanese photographer Daido Moriyama.

Within the cylindrical skeleton of a building, silence bends into echo—offering a quasi-meditative intimacy. Models simultaneously disappear into shadows and emerge into the light. Standout pieces arrive with wired appendages, restless structures that bend and fracture adidas’ Three Stripes into new geometries. The forms contort, mutate, refuse to stay still.

Moriyama’s grain pulls them into the raw architecture of Tokyo itself—shadows, steel, concrete—where Yohji Yamamoto’s silhouettes become part of a larger continuum: transformation as design, function as myth.

On the occasion of the launch of Y-3's FW collection, 032c produced its own shoot in Tokyo, shot by Oscar Foster-Kane and creative directed by Claire Koron Elat. See the editorial below.