NEW 032c SPRING/SUMMER 2021 COLLECTION: SYSTÈME DE LA MODE
BERLIN – March 25, 2021
032c launches SYSTÈME DE LA MODE, the Spring/Summer 2021 collection from 032c Ready-To-Wear, with a campaign by creative director Maria Koch, photographed by Max von Gumppenberg and styled by Marc Goehring.
THIS IS NOT A SPRING/SUMMER COLLECTION. THIS IS A SPRING/SUMMER SYSTEM.
SYSTÈME DE LA MODE proposes a linguistics of clothing, a study of fashion as language and garments as signs. Each piece is a double entity.
Words change in meaning and usage – not just over time, as trends shift, but in the immediate present, reacting to the context of the now. In SYSTÈME DE LA MODE, clothes change, too: their appearance morphs, their message transforms.
Language fulfills a dream of identity and play – of being ourselves and being acknowledged, and of multiplying our identities in live response to our world. Just as one plays with words, in SYSTÈME DE LA MODE we play with new materials. We communicate with textiles that are as sensitive to body heat as we are to the rising temperature of a conversation, and that pick up on the coldness of the outside air as we register the irony in a remark. We layer sheer fabrics like we layer meanings – a material innuendo or double entendre. Our semi-transparent outerwear tells delicate half-truths. Our logo hides within a knit top by day, but asserts itself at night, reflective in the spotlight. Recurring gunmetal details appear in different garments like our latest catch phrase. Our handprints, smudged on heat-sensitive leather, fade as quickly as our memory of a friend’s exact words – but register the lasting energy of their presence. Printed geological heat-maps of our immediate environment – Berlin, where we live and work – become legible in the sun, faded neons charting shifting temperatures and temperaments.
032c READYTOWEAR is a brand of womenswear, menswear, and unisex clothing designed by creative director Maria Koch. Presented on a seasonal calendar, 032c RTW explores the evolving nature of fashion itself – as design practice and as industry, as a tool for actualization and as lived experience. It is available in 75 stores worldwide including SSENSE, Selfridges, KM20, Browns, KaDeWe, Boon The Shop, and GR8, and directly at www.032c.com/store.
DOP & EditingJakob Stark
Production Marga Liebl
Styling AssistantBirutė Mažeikaitė
Photo Assistant Hudson Hayden
TalentElisa Preuschoff, Jacob Eilinghoff, Moustapha Sy