HUGO Fall/Winter 2023

HUGO has collaborated with musicians Bella Poarch, Chase Hudson, Chiara Hovland, Ashley Moore, Lola Clark and William Ernult for a campaign as bold and youthful as its Fall/Winter 2023 collection. Pairing the quintessential HUGO colors of black, white, and red with a novel palette of blue, lavender, and caramel brown, F/W 2023 re-imagines music as a vehicle for propelling the brand’s unabashed values of unruliness and originality into new style territories.