Visiting Milan design week 2016 with Marshall McLuhan

In the frenzy of the world’s biggest furniture fair, GIANLUIGI RICUPERATI smashes together a visual report with quotes from Marshall McLuhan.

In the middle of Milan design week’s path, I left the noise of invitations and taxi and queues, handshakes and strolls, and came back to my room, where Marshall McLuhan’s Unbound – as beautiful and wise as ever – furnished my Salone Del Mobile memories with old-new illuminations. I used the Layout Instagram app to associate these iPhone pictures with McLuhan’s quotes, adding a descriptive caption for each new montage.

We’re never alive, especially when left alone in the crowd and the smog of furniture pieces.

We only live through books.

Gianluigi Ricuperati is an author and the creative director of Domus Academy. He discussed the self-driving car in 032c Issue 28.

Deeper

  • 032c Cosmic Workshop Collection

    032c COSMIC WORKSHOP Reversible T-Shirt Grey

    €70
    Buy Now
  • Gaby Sahhar’s SECOND HOME at Sweetwater Berlin

    "Physical changes to the architecture of a gentrifying urban space can often feel surreal and unnerving. They create a fake form of universal happiness associated with that deadly marketing phrase quality of life. Each incremental shift pushes the self, especially the queer self, to homogenize – something you want to reject, but in time is unavoidable."More