Visiting Milan design week 2016 with Marshall McLuhan
In the frenzy of the world’s biggest furniture fair, GIANLUIGI RICUPERATI smashes together a visual report with quotes from Marshall McLuhan.
In the middle of Milan design week’s path, I left the noise of invitations and taxi and queues, handshakes and strolls, and came back to my room, where Marshall McLuhan’s Unbound – as beautiful and wise as ever – furnished my Salone Del Mobile memories with old-new illuminations. I used the Layout Instagram app to associate these iPhone pictures with McLuhan’s quotes, adding a descriptive caption for each new montage.
We’re never alive, especially when left alone in the crowd and the smog of furniture pieces.