Visiting Milan design week 2016 with Marshall McLuhan

In the frenzy of the world’s biggest furniture fair, GIANLUIGI RICUPERATI smashes together a visual report with quotes from Marshall McLuhan.

In the middle of Milan design week’s path, I left the noise of invitations and taxi and queues, handshakes and strolls, and came back to my room, where Marshall McLuhan’s Unbound – as beautiful and wise as ever – furnished my Salone Del Mobile memories with old-new illuminations. I used the Layout Instagram app to associate these iPhone pictures with McLuhan’s quotes, adding a descriptive caption for each new montage.

We’re never alive, especially when left alone in the crowd and the smog of furniture pieces.

We only live through books.

Gianluigi Ricuperati is an author and the creative director of Domus Academy. He discussed the self-driving car in 032c Issue 28.

Deeper

  • Life Exists in Images: Theaster Gates at the Fondazione Prada

    Theaster Gates' “The Black Image Corporation” presents photographs from the holdings of Chicago’s Johnson Publishing Company, a sprawling archive that shaped “the aesthetic and cultural languages of contemporary African American identity.” Gates approached the project as a celebration and activation of the black image in Milan through photographs of women photographed by Moneta Sleet Jr. and Isaac Sutton – of black entrepreneurship and legacy-making. “Life exists” in the Johnson archive, he says, just as it exists and should be honored in other places of black creativity.More
  • ALL A DAT ALL A DAT: Rap Crew 67 Can Make Anything

    Members ASAP, Monkey, LD, Dimzy, Liquez, and SJ are branching out. “67 can release rizla,” says LD ahead of the UK drill collective’s appearance this weekend in Berlin. “Not everybody can do that. A lot of people are just rappers.”More
  • 032c Resist Collection

    032c Resist Pin

    €10
  • David Ostrowski Brings Bauhaus to Warsaw’s Galeria Wschód

    The painter David Ostrowski has been off the radar for the last few years. A former student of Albert Oehlen and graduate of the Kunstakademie Düsseldorf, Ostrowski is best known for his large abstract paintings, which often include the use of spray cans and a formalistic approach to shape. Now he's back, with a new body of work and two shows – the first of which opens in Warsaw at the progressive gallery space Wschód this weekend.More
  • 032c WWB Collection

    032c WWB Rugby Shirt Black

    €115
    Buy Now