Visiting Milan design week 2016 with Marshall McLuhan

In the frenzy of the world’s biggest furniture fair, GIANLUIGI RICUPERATI smashes together a visual report with quotes from Marshall McLuhan.

In the middle of Milan design week’s path, I left the noise of invitations and taxi and queues, handshakes and strolls, and came back to my room, where Marshall McLuhan’s Unbound – as beautiful and wise as ever – furnished my Salone Del Mobile memories with old-new illuminations. I used the Layout Instagram app to associate these iPhone pictures with McLuhan’s quotes, adding a descriptive caption for each new montage.

We’re never alive, especially when left alone in the crowd and the smog of furniture pieces.

We only live through books.

Gianluigi Ricuperati is an author and the creative director of Domus Academy. He discussed the self-driving car in 032c Issue 28.

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