TRAVEL DIARY: Marc Goehring Heads to Ssense Montréal for 5 MONCLER Craig Green

In 1952, René Ramillon and Andrè Vincent produced a range of quilted sleeping bags in Monestier-de-Clermont, triggering a line of mountain-ready equipment and apparel that soon became Moncler, maker of the first down jackets – sturdy, protective garments that were still as light as air. This week, Montréal saw the latest iteration of Moncler’s ongoing Genius project, an initiative conceived by Chairman and CEO Remo Ruffini that taps innovative designers for experimental new collections showcasing the heritage outerwear brand’s creative and technical savvy. After its global debut at Milan Fashion Week earlier this year, Moncler’s collaboration with British designer Craig Green – a wunderkind of function and abstraction – became part of an installation at SSENSE Montréal, where the architectural performance wear joined mechanical sculptures by Isabel + Helen for a presentation in the brutalist retail space. After styling highlights from Green’s architectural creations for Moncler near our headquarters in Berlin-Kreuzberg for a shoot with Julien Boudet, 032c fashion director Marc Goehring couldn’t resist following the performance gear to Canada, where Green happened to be celebrating his birthday. It was, in Goehring’s own words, “a major schmood.”

Goehring’s still on the road, but his travelog has already made it back to our Berlin workshop.

If you follow the “032c Weather Report” on Instagram, you’ll know the weather is crazy bad in Montréal. Thankfully, I am prepared in my 5 Moncler Craig Green windbreaker!

OK, dying. How to lose 15kg in less than 10 mins. It’s 32°C in Berlin. #YOLO

The new skinny me only drinks gluten-free soya chai lattes. Shoutout Moncler.

Pulling up to Berlin Tegel Airport like . . .

The Lufthansa Lounge always takes good care of me. Loving the show, guys!

Found a current issue of GQ Germany. Apparently I am the Sommerhit of 2018. #Schmood

Time for a quick #throwback to my 5 Moncler Craig Green shoot with JULIEN BOUDET. The photographs are underneath the travel diary. Don’t forget to check out our new mixtape.

Sumo bros 💜

An instruction sheet provided by Lufthansa: How to put on the Moncler Genius x Craig Green collaboration. It can even be used as a slide, or a boat for up to 25 people. LIT!

FINALLY 🚬🚬

Je suis arrivé! I guess ducks are a thing here, huh?

Downtown viewzzzz.

A dragon! In a liquor store! I <3 Montréal.

“The spot,” apparently 😏

Birthday Booooooy!

HAPPY BIRTHDAY CRAIG MY DEAR 💘💘

Marc Goehring Weather Report: intense wind and rain. A pleasant welcome to Montréal!

Buongiorno = Bonjour. (032c underwear COMING SOON.)

Jetlagged my own Moncler x Craig Green jacket into existence overnight. Voilà!

An introduction to Canadian sports. #RAGEMONTRÉAL.

When you literally find a painting of yourself on the street. Strange. Weird. Stop!

Instacab! Pick-up goals.

I made it – and it’s SO PRETTY. SSENSE MONTRÉAL 🤤

A rising, falling, blow-up tower by UK designers Isabel + Helen. So. Freakin. Extra.

The installation: 5 Moncler Craig Green. So, so major.

Like I always say, if it fits, it fits.

*Kendall Jenner voice: “I was never one of those girls . . .”

Shop the drop.

Cheers Craig Green! Cheers Angelos Tsourapas! Love u guys.

(Never mind that Angelos is clearly trying to escape. I think I might be the first person to actually catch him on camera.)

Turns out the rumors were true. SSENSE really does have the best selection!

#Shoutout to Chipperfield Architects. Nice.

I went to Montréal and all I got was this AWESOME BAG.

Montréal Fashion School 2018 heads to dinner. Salut Sam Wilson!

We ate at Pastel, the fanciest place in town. You know, contemporary fusion cuisine . . . eating tiny trees which are in fact carrots – and taste like sushi. Cool!

They asked me to leave a nice note, which I did.

Craig Green design feature, or end to a good night? Bonne nuit, Montréal.

5 Moncler Craig Green is available at Moncler boutiques, moncler.com, ssense.com and SSENSE MONTRÉAL. You can read more about the collection at SSENSE, and see the editorial photographed by Julien Boudet and styled by Marc at St Agnes in Berlin here.

  • Text and Images
    Marc Goehring
  • Photography
    Julien Boudet
  • Models
    Christopher / TIAD; Philipp / TIAD
  • Casting
    Affa Osman

Deeper

  • Thus Spoke Bischofberger: Artforum’s Eternally Swiss Back Cover

    An advertisement for the art gallery belonging to dealer and collector Bruno Bischofberger has occupied the back cover of every issue of Artforum since April 1987. Seen out of context and en masse, the eternally Swiss contents of these promotions at first appear idiosyncratic; upon further scrutiny, however, they seem insane.More
  • Apparel

    032c “Dark Times” Brecht T-Shirt Black

    €50
    Buy Now
  • Société de 032c: GLOBAL PREDICTIONS from Cyber Oracle SITA ABELLAN

    “The major debate everyone is avoiding is how technology will modify our society and economy,” says the model, DJ, and self-proclaimed “techno princess” in a series of dystopian prophecies. “Technology is forging our behavior and will deeply affect who we become as human beings. Avoiding discussions about the use of technology without limitations and restraints will cause major injustices.”More
  • 032c WWB Collection

    032c WWB Turtleneck Camouflage

    €80
    Buy Now
  • Apparel

    032c Classics Logo Beanie

    €40
    Buy Now
  • Salty, Litigious, Iconoclastic: DAVID SIMON on TV as discourse

    With “The Wire,” DAVID SIMON accomplished the unlikely feat of captivating both West ­Baltimore bruisers and The New Yorker subscribers for an hour a week, over the course of six years. Twenty years into television’s latest “Golden Age,” as the creative blueprint pioneered by Simon and shows like The Sopranos unfurls into an endless stream of content from Amazon and Netflix, we revisit our 2011 interview with Simon from 032c Issue 20.More
  • OG? OK! Onitsuka Tiger Unveils 70th Anniversary OK Basketball Shoes in Berlin

    At their store on Alte Schönhauserstrasse in Berlin, Japanese footwear mainstays Onitsuka Tiger held a Japan-themed mini festival to herald the arrival of the OK Basketball MT and the OK Basketball Lo: two new shoes inspired by the groundbreaking design that ignited the Onitsuka Tiger brand almost 70 years ago.More
  • CROSS-DRESSING IN THE WEHRMACHT: Unseen Practices at the German Front

    While collecting amateur photography from periods during and after the war, Berlin-based visual artist Martin Dammann would, “from time to time,” stumble upon photographs of cross-dressing soldiers. Provoked, he began to seek out more, drawn to the “kaleidoscope of emotional states” that they revealed: “Desire for women. Desire for men. To be a woman. To be elsewhere. To be someone else.” More
  • THE BIG FLAT NOW: Power, Flatness, and Nowness in the Third Millennium

    As a contemporary metaphor, flatness describes how the invention of the Internet has restructured global society. At its origin, its promise was a social revolution founded on intersectional equality and universal democracy. It is our contention that that promise may yet be fully realized.More