For the official launch of the Birkenstock x 032c collaboration clog, we sent our fashion director Marc Goehring and sales director Nunguja Kisalya (aka Gucci) to Galleria in Seoul. After some initial reservations from an already jet-lagged Goehring (see fifth image down), the team, both of whom star in the shoe’s accompanying campaign, began to advantage of everything the South Korean capital had to offer. See the results in the travel diary below.
Doesn’t look like my apps work in Korea – so I get new ones!
Meowsturizing before I head to the airport. #Freethenipple
Neck Pillow Gang. My neck, my back . . .
When economy class kicks in.
Airport spa? Or spa airport?
WE’RE HERE! I think . . . 🇰🇷🇰🇷🇰🇷
Not in fact a limousine. More like a van.
Brunch from hell. “European buffet.”
Welcome to Art Basel, Miami, Seoul edition.
032c customized on all the staff at Galleria Seoul.
032c Weather Report: smoking area.
Mirror mirror on the wall, what’ll be the best collaboration of 2019 . . .
“Hi, I’m Johnny Knoxville and welcome to Jackass.” If you can figure out what this sign means – don’t do it.
Marc after flying economy.
First doggo of the trip.
Feeling aligned with my line friends. #Line #Friends #Kato
“Click here to share with government.”
Galleria gang cooking it up.
Lunch from Heaven. It’s barbecue time, yo! SO good.
Marc and Gucci’s Seoul street kitchen, coming soon. Gonna be #Spicy.
I waited all my life to use this product. It doesn’t work. It’s a lie. 🐙
smon nìprrte’ – that’s “Nice to meet you!” in Na’vi. Avatar ting.
Real rich Lotte money gang. Throw that shit up. Fake cash, but it works.
Errm, we call it a Mixed-Race Daiquiri these days . . .
When in Rome, eat a burger! YOUNG JUN KOO, ladies and gents.
Not so much kissing in Korea, but lots of matching couples. #Twinning #Cute
Cat masks and cat action figures. I like dogs.
032c Seoul Chapter.
Go Go Power Rangers!
Look mom I made it!
The boys who shall remain nameless.
The star of the show: Birkenstock x 032c. AVAILABLE NOW.
Event photography by Yulia Roh. Diary continues below:
When the jet lag kicks in.
My kind of dark room.
All real. No fake shit. “Wholesale only.”
The police car that is also . . . Optimus Prime!?
A Vatican pop-up!
Face mask for every part of the body. All mask story.
First German K-Pop Band. Link in Bio.
Finally. Holidays are coming. 032c.com/store
Grindr’s really weird here. 🤔
Back where I belong. 안녕 서울!
- Text and ImagesMarc Goehring
- Event PhotographyYulia Roh