On Wednesday 18 July, a concept first identified in artist Sterling Ruby’s studio, analyzed and illustrated as 12 theses on the pages of 032c, and disseminated across the web, was rendered in three dimensions at the new SSENSE retail and events space in Montréal.
Below are preview images captured before the show opened to the public. The Big Flat Now exhibition, featuring work by graphic designer Jonathan Castro, will run at SSENSE Montréal, 418, rue Saint-Sulpice, until August 8, and will be the subject of the forthcoming Reference Festival at Halle am Berghain in Berlin on October 27.
Issue 34 of 032c, “The Big Flat Now,” is available at our online store.
We are exiting the babytalk phase of the Internet. In order to unlock the total potential of a networked society, new languages and strategies for cultural production must be formed.– Big Flat Now Dossier, 032c Issue 34
Today, an idea is just as likely to take shape as a t-shirt as it is a painting, magazine, or film. These concepts are as much shaped by how they fit on the feed as they are by the original ideas behind them.– From Thesis 10, "Urschleim," in The Big Flat Now Dossier