“If I didn’t have skateboarding in my life, I have no idea what I’d be doing. I’ve been traveling the world on skate trips since I was 15. I owe all my achievements, working with Gosha Rubchinskiy on our brand PACCBET, and the new skate store OKTYABR, to skating. The idea of opening a store in Moscow came to us naturally. We wanted to put a pin on the map – like Civilist in Berlin or Slam City Skates in London – a place to bring people together, a place of power.”


  • Photography
    Jonas Lindstroem
  • Fashion
    Marc Goehring


  • Ciao, Milano: Billboard Takeover Rebrands the Post-COVID City

    Milan experienced the earliest and longest COVID lockdown in Europe. As the country moved into "Phase 3" in mid-June, billboards bereft of advertising (it's the first budget to go in any crisis) began to repopulate around Milan – not with the usual product and event marketing, but with imagery reflecting the collective whiplash experienced of a city thrown first indoors, then outside itself. Italian editor CARLO ANTONELLI explains in a letter from Milan. More