Stan Smith’s Identity Crisis

What happens when a product you endorse starts to endorse you? Well, if it’s as modern, clean, and classic as the STAN SMITH, so much. “A lot of people now think I’m a shoe, and they don’t even know I exist necessarily,” says American tennis legend Smith about the adidas relaunch of the all-whites. “The shoe went way beyond me.”  In the brand’s newly released global campaign actors, athletes, musicians, and artists talk about what the sneaker means to them. It’s no surprise that Smith’s son once asked, “Dad, did they name the shoe after you, or you after the shoe?” The full range of our favorite sneakers will be available beginning in January 2014.




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