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What We Believe
  • ©032c System GmbH

    • “So, what if there’s no tomorrow? There wasn’t one today”: Calvin Klein Jeans and mytheresa.com Reissue 90s Classics

    Alasdair McLellan photographs the stoicism of CK Jeans in 032c #18, 2009. Styled by Max Pearmain. Jeans ARMANI JEANS, sweatshirt CALVIN KLEIN.

    Alasdair McLellan photographs the stoicism of CK Jeans in 032c #18, 2009. Styled by Max Pearmain.

    Calvin Klein Jeans and luxury e-commerce site mytheresa.com have relaunched the brand’s 1990s classics, including T-shirts, overalls, sweatshirts, and jean jackets. These were more than just standard casual-wear pieces—they characterised the visual universe created by photographer Herb Ritts and starring Kate Moss and Mark Wahlberg. They epitomised both heroine-chic minimalism and sporty nonchalant in formalism, but above all, CK Jeans has dressed the DGAF attitude.

    remember

    1992 Calvin Klein ad featuring Kate Moss & Mark Wahlberg, photographed by Herb Ritts.

    The reissue is loud with generational nepotism: Lottie Moss, Kate’s half sister, is the face of the campaign, which is photographed by Michael Avedon, Richard’s grandson. “The capsule is all about nostalgia for the 90s and that whole look feeling very right again,” said Calvin Klein Jean’s Global Creative Director, Kevin Carrigan. It’s both sexy and apathetic, conjuring a line from the 1990s classic Groundhog’s Day, starring Bill Murray: “Well, what if there’s no tomorrow? There wasn’t one today.”

    2014 ad for Calvin Klein Jeans / mytheresa.com, featuring Lottie Moss, photographed by Michael Avedon.

    2014 ad for Calvin Klein Jeans / mytheresa.com, featuring Lottie Moss, photographed by Michael Avedon.

    www.calvinklein.com
    www.mytheresa.com

    Deeper

  • “Violent games don’t appear to predict anything useful about violent thoughts or acts—not physical aggression, social aggression, or even cyberbullying.” So why are games still blamed for massacres like El Paso? Game designer and theorist IAN BOGOST in The Atlantic:

    “Video-Game Violence Is Now a Partisan Issue.”

  • ADIDAS CLIMBING WALLS x NIKE ACTIVISM x KFC POTHOLES x PEPSI ASTEROIDS 👟☄️

     

    BAD FOR THE BRAND? 20 YEARS AFTER THE PROPHETIC NO LOGO, NAOMI KLEIN ON THE TOTAL BRANDING OF OUR LIVES IN THE GUARDIAN.

  • Gaby Sahhar’s SECOND HOME at Sweetwater Berlin

    "Physical changes to the architecture of a gentrifying urban space can often feel surreal and unnerving. They create a fake form of universal happiness associated with that deadly marketing phrase quality of life. Each incremental shift pushes the self, especially the queer self, to homogenize – something you want to reject, but in time is unavoidable."More

  • We’re dog people at 032c, but in honor of something called International Cat Day, we remember a cat person like no other: STANLEY KUBRICK. Here, 032c contributor Suleman Anaya explores the director’s obsessions and penchants – and not just of the feline variety – through the lens of his 28-year relationship with his loyal driver, Emilio D’Alessandro. 

    🐱🐱

    “And so, when Victoria, one of the director’s favorite cats, fell ill in 1996, Kubrick had Emilio drive her to Cambridge. (The feline specialists at the renowned university handled all Kubrick cats, as the director would not entrust his animals’ care to any ordinary local veterinarian.) With instructions to photograph the cat every few minutes in order to monitor her recovery, Kubrick also gave Emilio a camera to take with him, and the result is a series of slightly blurry, barely distinguishable cat shots worthy of Gerhard Richter.”

    🐱🐱

    READ EVERYTHING. 

  • Read ELVIA WILK’S “Toward a Theory of the New Weird” in LITHUB 🍄

    Then read our recent INTERVIEW with Wilk HERE.

  • TONI MORRISON remembered her friend James Baldwin in The New York Times following his death in 1987:

     

    “[T]here is too much to think about you, and too much to feel. The difficulty is your life refuses summation – it always did – and invites contemplation instead. Like many of us left here I thought I knew you. Now I discover that in your company it is myself I know. That is the astonishing gift of your art and your friendship: You gave us ourselves to think about, to cherish.

    …

    I never heard a single command from you, yet the demands you made on me, the challenges you issued to me, were nevertheless unmistakable, even if unenforced: that I work and think at the top of my form, that I stand on moral ground but know that ground must be shored up by mercy, that ‘the world is before [me] and [I] need not take it or leave it as it was when [I] came in.”’

     

    What Morrison wrote to Baldwin, we now send to her. RIP.

  • A CRASHED ISRAELI LUNAR LANDER SPILLED TARDIGRADES ON THE MOON. READ MORE AT WIRED.COM 🌚