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Manual for Freedom, Research & Creativity

What We Believe
  • ©032c System GmbH

    • “So, what if there’s no tomorrow? There wasn’t one today”: Calvin Klein Jeans and mytheresa.com Reissue 90s Classics

    Alasdair McLellan photographs the stoicism of CK Jeans in 032c #18, 2009. Styled by Max Pearmain. Jeans ARMANI JEANS, sweatshirt CALVIN KLEIN.

    Alasdair McLellan photographs the stoicism of CK Jeans in 032c #18, 2009. Styled by Max Pearmain.

    Calvin Klein Jeans and luxury e-commerce site mytheresa.com have relaunched the brand’s 1990s classics, including T-shirts, overalls, sweatshirts, and jean jackets. These were more than just standard casual-wear pieces—they characterised the visual universe created by photographer Herb Ritts and starring Kate Moss and Mark Wahlberg. They epitomised both heroine-chic minimalism and sporty nonchalant in formalism, but above all, CK Jeans has dressed the DGAF attitude.

    remember

    1992 Calvin Klein ad featuring Kate Moss & Mark Wahlberg, photographed by Herb Ritts.

    The reissue is loud with generational nepotism: Lottie Moss, Kate’s half sister, is the face of the campaign, which is photographed by Michael Avedon, Richard’s grandson. “The capsule is all about nostalgia for the 90s and that whole look feeling very right again,” said Calvin Klein Jean’s Global Creative Director, Kevin Carrigan. It’s both sexy and apathetic, conjuring a line from the 1990s classic Groundhog’s Day, starring Bill Murray: “Well, what if there’s no tomorrow? There wasn’t one today.”

    2014 ad for Calvin Klein Jeans / mytheresa.com, featuring Lottie Moss, photographed by Michael Avedon.

    2014 ad for Calvin Klein Jeans / mytheresa.com, featuring Lottie Moss, photographed by Michael Avedon.

    www.calvinklein.com
    www.mytheresa.com

    Deeper

  • THE BIG FLAT NOW: Power, Flatness, and Nowness in the Third Millennium

    As a contemporary metaphor, flatness describes how the invention of the Internet has restructured global society. At its origin, its promise was a social revolution founded on intersectional equality and universal democracy. It is our contention that that promise may yet be fully realized.More

  • 🔞 THE FUTURE OF USER DATA TRACKING IS IN PORN, via Quartz:

    “Pornhub, in particular, operates one of the most sophisticated digital data analysis operations that caters primarily to users and not advertisers. Pornhub Insights provides transparency into its data collection—on the most intimate of subjects—by making research and analysis from billions of data points about viewership patterns, often tied to events from politics to pop culture, available to the public. It offers more than many other tech giants do.”

  • 032c WEEKEND MIX 001:

    She Hate Me (Joey Labeija and Lucas Mascatello) ⚔

    Who? Joey Labeija is a musician in New York City. Lucas Mascatello is an artist and strategist.

    About the mix: “We wanted to make something that you could listen to with your headphones on – we really like that Cody Chesnutt album The Headphone Masterpiece – the idea that you can make something designed for that experience was really exciting to us. Having an interior world, or just the feeling of being alone when you’re surrounded by people, that was important. We were both having a long year and the mix is sort of just a way for us to celebrate being friends, hanging out and mixing shit we like – trap, Clueless, shoegaze, Frank O’Hara, whatever.”

  • 032c Resist Collection

    032c Resist Sweatshirt

    €160
    €70
    sold out

  • “A subgenre of live-action role-play, military simulation is a close cousin to Civil War re-enactment, but it draws inspiration from more recent U.S. conflicts . . . Since its inception in 2012, American Milsim’s events, which take place around the country roughly eight times a year, have all played into a single, epic master narrative: the blood-soaked tragedy of an America at war with itself.”

    MILITARY FANBOYS ARE OBSESSIVELY REENACTING AMERICA’S NEXT CIVIL WAR @ Medium (Photo: Aaron Gell)

  • 📡📡 WHAT IS HYPERNORMALISATION? 📡📡:

    “HYPERNORMALISATION is a word that was coined by a brilliant Russian historian [Alexei Yurchak] who was writing about what it was like to live in the last years of the Soviet Union. What he said, which I thought was absolutely fascinating, was that in the 80s everyone from the top to the bottom of Soviet society KNEW THAT IT WASN’T WORKING, knew that it was corrupt, knew that the bosses were looting the system, knew that the politicians had no alternative vision . . . there is a similar feeling in our present day. Everyone in my country and in America and throughout Europe knows that the system that they are living under isn’t working as it is supposed to; that there is a lot of corruption at the top. But whenever the journalists point it out, everyone goes ‘Wow that’s terrible!’ AND THEN NOTHING HAPPENS and the system remains the same.” Adam Curtis “The Antidote to Civilisational Collapse” @ The Economist

  • 032c WWB Collection

    032c WWB “Chevignon by 032c” Cosmo Jacket Green

    €480
    Buy Now

  • The 154 Exactitudes of Ari Versluis and Ellie Uyttenbroek

    Do people find their individuality when they dress to fit in, or do they lose it? Since 1994, Ari Versluis and Ellie Uyttenbroek’s highly-detailed photo series Exactitudes has compelled fundamental questions about the rules that govern fashion, individualism, and collectivity.More

  • 032c WWB Collection

    032c WWB Keyholder

    €40
    Buy Now

  • 032c COSMIC WORKSHOP at 180 The Strand in London: Film by Dom Sesto.

    Creative Direction MARIA AND JOERG KOCH Styling MARC GOEHRING Make up PATRICK GLATTHAAR Supported by MAC COSMETICS Hair RAMONA ESCHBACH Supported by KEVIN MURPHY Casting AFFA OSMAN Production and Set Design UNTITLED PROJECT (BERLIN) Photography THOMAS LOHR (LOOKBOOK), ANTON GOTTLOB (BACKSTAGE), CHRIS YATES (RUNWAY) Video DOM SESTO Media REFERENCE STUDIOS (BERLIN) AND AGENCY 11 (LONDON) With support from BUFFALO, ALEX EAGLE / THE STORE X, GOLDY GIN, NOAM BEER.

  • Overcoming Originality: MAURIZIO CATTELAN and Gucci Steal Shanghai

    Speaking about his new show at the Yuz Museum in Shanghai, a collaboration with Alessandro Michele of Gucci, artist and curator Maurizio Cattelan says, “We are both fascinated witnesses of the overcoming of originality in our contemporary society.” The exhibition brings together works from more than 30 artists that, like Cattelan’s own oeuvre, question notions of reproduction and newness, considering the lives of copies, and the overdue absolution of the copyist.More

  • “[032c] is in a process of expanding, developing, becoming. What began in Berlin as a poetically intellectual fashion magazine in 2000 has grown into a fashion label now offering a ‘proper’ ready-to-wear collection, alongside their merch lines and the magazine and a website . . . Importantly they have grown into this space without selling out, watering down, chasing trends or changing their aesthetic. They’ve instead defined this new arena that fashion exists in in 2018, that exists equally IRL and on URL.”

    Felix Petty, “What happened at 032c’s debut catwalk show in London,” i-D magazine

  • METAHAVEN: Version History at the London Institute of Contemporary Arts

    There’s something of a derelict cinema or post-riot feel to “Version History,” the installation which houses art-design collective Metahaven’s latest film. “Eurasia” goes in search of the New Silk Road: Chinese premier Xi Jinping’s multi-billion dollar global trade infrastructure initiative to link East and West, a geopolitically contested space re-envisioned as an epistemologically war-torn landscape.More