POPULAR SCIENCE: Levi’s® Engineering

We’ve seen a swathe of sportswear, luxury, and heritage labels reboot products from their 1990s archives in recent months, but Levi’s® probably packs the biggest legacy of all of them: founded in 1873, the brand is responsible for one of the most iconic garments ever produced – the Levi’s® 501 – and has defined the signature styles of various youth- and subcultures since the 1950s. When Levi’s® Engineered Jeans™ appeared in 1999, at the apex of the first dot-com boom, they were wildly successful. The concept epitomized the times: the design messaged a forward-thinking approach, the jeans’ “ergonomic” twisted side seams and darted yoke suggestive of the future of apparel, emphasizing adaptability and function for a swiftly evolving digital landscape. Silicon Valley came back, post-2000s, with a vengeance, and now Levi’s® Engineered Jeans™ have too.

The special edition re-issue for Spring/Summer 2019 expands the engineered narrative of the original product using contemporary technologies in stealth four-way stretch and 3D-knitting, all while referencing the 1999 red back patch, inner pockets, and hanger loop detail. The result is a product line that imagines “what it could be like to make the jeans of the future,” according to Jonathan Cheung, Senior VP at Levi’s® Global Design, while paying homage to the brand’s legacy. Accompanying the Levi’s® Engineered Jeans™ reboot is the new Levi’s® Engineered Knit series: sportswear whose fabric is sewn as the garment is constructed, cutting the separate panels required to make a pair of jeans in half and saving on fabric waste and weave time – emphasizing not only the functional versatility of the garments, but the importance of sustainability in their manufacturing.

Naturally, we tested out the 2019 Levi’s® Engineered line – complete with sideways subversion of the globally ubiquitous Levi’s® red tab t-shirt – at the Technical University of Berlin (Technische Universität Berlin), known worldwide for its highly ranked engineering programs. Photographer Christian Werner shot the collection at TU’s Institute for Mathematics, housed in an “Eco-modern” construction designed by architects Georg Kohlmaier and Barna von Sartory. Their building concept prioritized technological savvy and energy efficiency, conveyed with the distinct aesthetic verve and optimism of the 1980s – a retro-future setting for 21st century research and innovation.

#Levis #LiveinLevis

Related Content

  • THE BIG FLAT NOW: Power, Flatness, and Nowness in the Third Millennium

    As a contemporary metaphor, flatness describes how the invention of the Internet has restructured global society. At its origin, its promise was a social revolution founded on intersectional equality and universal democracy. It is our contention that that promise may yet be fully realized.More
  • Deeper

  • John Roberts Asks, CAN THOUGHT EXIST WITHOUT THE BODY?

    What are the best non-physical landfills for discarded thought? Do waves transition between naturally occurring substrates and audio signals? Does adrenal fatigue and replenishment in the human brain relate to cycles of euphoria and dysphoria in music? What is the mental effect of visual versus aural repetition? Is all music fictional? Can the language of objects and memories impregnate sound? Are bodies out of fashion? What is the music production equivalent to a green screen in film? What is the best non-physical preservation method for sound? Is film editing a way of ordering memories? Is repetition therapeutic? Are all films fictional? Have physical forms slipped into obsolescence? Did Erik Satie have an anxiety disorder? Is background music parasympathetic? Are physical players more virtuosic than virtual instruments? Is thought finite? Is physical music a fetish? Is reality fictional? What is the most elegant way to float between corporeal and ethereal forms? Do memories deteriorate and fade like audio signals exposed to the elements?More
  • 032c Cosmic Workshop Collection

    032c COSMIC WORKSHOP 'Omen' Hoodie

    €120
    Buy Now
  • Dev Hynes Collaborates with OAMC and Adidas on a Capsule Collection

    Under the music moniker Blood Orange, Devonté Hynes has spent the last decade softening the strident ego of mainstream pop with the wistful jazz and new wave tones, as well as musings on identity, belonging, and vulnerability, on albums such as Cupid Deluxe or Negro Swan. Singer, songwriter, producer, and director Hynes, who goes by Dev, brings his solitary sensibility to his other projects, too – whether scoring films and fashion shows, collaboration with visual artists, or, more recently, starring as the face of a capsule collaboration between adidas and OAMC, a menswear label founded by Luke Meier and Arnaud Faeh in 2013.More
  • 032c Cosmic Workshop Collection

    032c COSMIC WORKSHOP 'Morning' Triangle Puffer Scarf

    €80
  • New Arrivals

    Buffalo by 032c Jodhpur Ankle Boot White

    €450
    Buy Now