Kicking off Berlin Art Week at St. Agnes, Bumble partnered with Koenig Souvenir to showcase a merchandise collaboration and celebrate the launch of Access All Arts, an initiative aimed at empowering“emerging female artists.”
Bumble is a “female first” social network with over 40 million users, best known for its swipe-based dating app that gives women the first move. With Access All Arts, Bumble is targeting gender disparity in the arts through a submission-based competition that will give one talented woman the opportunity to showcase her work in an iconic location in Berlin – a city chosen for its significance on the global art scene.
A press release from Bumble breaks down some damning art world statistics: “The top segment of the art market worldwide is still male dominant,” states the US company. “(N)ot a single woman globally is represented in the auction sales of the artwork of the 50 most sought-after artists. Women’s art at auctions scores half the price of men’s work. In the contemporary art world, there are only three women in the top 20.”
In response to this imbalance, Bumble invites under-recognized female artists to submit artistic proposals through its app from now until October 8, 2018. A panel will then select a winner, chosen for her individuality, originality, and imagination, and her piece’s ability to shed light on individual stories, debunk stereotypes of what female empowerment means, and inspire and provoke thought in its viewers. The selected work will be displayed on Adalbertstrasse near Berlin’s Kottbusser Tor, between works by such artists as Banksy and Blu.
“Our teams around the world are actively focusing and prioritizing activations and initiatives that can help shift the dial for gender equality,” says Louise Troen, Vice President of International Marketing & Communications at Bumble. “Women are incredible creators and we want to see more of their work displayed . . . to make an actual change in the industry.”
Details on how to enter, from the source:
1. Match with the in-app card (in Bumble, Bumble Bizz, Bumble BFF)
2. You will be sent a message through the app
3. Click through to the Bumble presents . . . The Access All Arts application page
4. Fill out the short form – tell us about your idea
5. Keep your fingers crossed
Keep track of the project by following @bumble_germany and the #AccessAllArts hashtag.
Good luck, Berliners.
Since its launch in 2014, Bumble has grown to become one of the most relevant social networks worldwide. Today, Bumble, the “female first” app with over 40 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They’ve built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 160 countries. Since 2014, Bumble has facilitated over half a billion women-led first moves and over five billion messages sent. Bumble is free and available in the App Store and Google Play.