🚨 ATTN BERLINERS! 🚨 

Berlin – January 22, 2021, 13.00 (CET)

If you spot the 032c “20 Years” Mobile LED Billboard Truck on the street in Berlin today, post a picture and tag @032c on Instagram. We will reach out to you with a special gift!

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For REFERENCE FESTIVAL #2 032c presents our new “20 Years” anniversary edition, celebrating the magazine’s first two decades in print with a lush selection of images from the latest issue’s special 28-page fold-out. Accompanying the visual essay are archival videos showcasing 032c’s ready to wear and cultural production and highlights from the media and fashion brand’s core inspirations – from its guiding principles as a manual for “Freedom, Research, and Creativity” to Italian philosopher Antonio Gramsci’s essential call: “Pessimism of the intellect, optimism of the will.”

Also visible via the REFERENCE REALITIES virtual platform, today – Friday January 22 – the project will be broadcast throughout Berlin on a physical four-screen mobile LED truck, bringing 032c’s past and future vision to the streets of our hometown.

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