SAM JAROU’s Amsterdam Streetwear Anthropology for NEW BALANCE

To many, Amsterdam is an enigma of blue haze and narrow alleys, all bathed in the patina of the old Dutch masters. Few visitors see beyond its central spots, and even fewer visit the borough of Bijlmermeer. At a time when anti-immigration demagogues are knocking on the door of major political positions, it has become more important than ever to look at the fashion innovations stemming from places like Bijlmer, cultural particle-colliders on the fringes of Europe’s cities. In a project for New Balance’s new silhouette – the 247 – Sam Jarou and Lee Stuart returned to their teenage summer hangout with photographer Maxwell Tomlinson to explore the neighborhood’s distinct sense of style. 032c asked Jarou to narrate the editorial:

Sam Jarou: When I first saw the silhouette and heard the name 247 (24/7), it reminded me of my 1990s childhood and my elder brother. During our holidays, we would always go to Amsterdam’s Bijlmer neighborhood where my aunties, uncles, and cousins lived.

Jarou: The style my brother and the local boys of the Bijlmer wore was dope, different from other cities. They were never dressed baggy with big logos and lots of color, which was a common look of that time. It was the 90s and these guys spent a lot of time on the streets, most of them were involved in street business, but style-wise they always had a solid look. They were young and hanging out in the blocks of Bijlmer but would wear brands like Prada, Gucci, Missoni and even Jil Sander. Leather jackets, Rolex watches, chains, and bracelets worth a couple of grand. At the same time, they would wear simple and classic 501’s or track pants.

Jarou: Their shoes were always comfortable – sneakers with a running base silhouette or a lifestyle sneaker that had sport features. These guys always looked fly, but at the same time, they were always ready to run. We took these memories back to Bijlmer with the 247.

Deeper

  • John Roberts Asks, CAN THOUGHT EXIST WITHOUT THE BODY?

    What are the best non-physical landfills for discarded thought? Do waves transition between naturally occurring substrates and audio signals? Does adrenal fatigue and replenishment in the human brain relate to cycles of euphoria and dysphoria in music? What is the mental effect of visual versus aural repetition? Is all music fictional? Can the language of objects and memories impregnate sound? Are bodies out of fashion? What is the music production equivalent to a green screen in film? What is the best non-physical preservation method for sound? Is film editing a way of ordering memories? Is repetition therapeutic? Are all films fictional? Have physical forms slipped into obsolescence? Did Erik Satie have an anxiety disorder? Is background music parasympathetic? Are physical players more virtuosic than virtual instruments? Is thought finite? Is physical music a fetish? Is reality fictional? What is the most elegant way to float between corporeal and ethereal forms? Do memories deteriorate and fade like audio signals exposed to the elements?More
  • 032c Cosmic Workshop Collection

    032c COSMIC WORKSHOP 'Omen' Hoodie

    €120
    Buy Now
  • Dev Hynes Collaborates with OAMC and Adidas on a Capsule Collection

    Under the music moniker Blood Orange, Devonté Hynes has spent the last decade softening the strident ego of mainstream pop with the wistful jazz and new wave tones, as well as musings on identity, belonging, and vulnerability, on albums such as Cupid Deluxe or Negro Swan. Singer, songwriter, producer, and director Hynes, who goes by Dev, brings his solitary sensibility to his other projects, too – whether scoring films and fashion shows, collaboration with visual artists, or, more recently, starring as the face of a capsule collaboration between adidas and OAMC, a menswear label founded by Luke Meier and Arnaud Faeh in 2013.More
  • 032c Cosmic Workshop Collection

    032c COSMIC WORKSHOP 'Morning' Triangle Puffer Scarf

    €80
  • New Arrivals

    Buffalo by 032c Jodhpur Ankle Boot White

    €450
    Buy Now