Herzogenaurach – November 12, 2020
German sportswear brand adidas and Berlin-based media and fashion brand 032c continue their ongoing collaboration exploring themes of fluidity and change through products designed to respond to an evolving industry, and an evolving world.
This seven-piece Autumn-Winter 2020/2021 release expands the brands’ dialogue, adding apparel to the product range while further developing the footwear and accessories focus of past adidas Originals by 032c collections.
The popular black-on-black backpack, duffel, and multi-strap with reinforced straps and metal loop hardware launched last fall are reimagined in a milky colorway, adapting the accessories to new uses and habitats. 032c emerges from the adidas archive with an updated version of the iconic Campus shoe, which the Berlin label’s design team associates with creative coming of age and youth culture. “It’s symbolic of teen years, when you’re experimenting and there’s a lot of angst and desire for something different,” says 032c creative director Maria Koch. Available in white and black colorways, both branded with the label’s classic red logo at the heel, the 032c Campus, affectionately known in-house as “Prince Albert,” penetrates the classic by literally piercing it, with a ball-closure ring at the sneaker’s top eyelet.
The modification theme is picked up in 032c’s take on the Adibreak snap-button pant – a 1990s warm-up staple – embellished with a “pierced” photographic patch at the left calf. On the right, a patch features the original “meld” logo, in which the adidas trefoil and the 032c insignia melt into acid yellow. It’s the signature graphic of the four-piece apparel set, also appearing on a cap, ribbed tank, and t-shirt.
For the campaign video, produced by Kinoproby, 032c kitted out a cross-disciplinary trio of athletes: dancer Josh Johnson, filmed in Zurich; free trapeze artist Thanh Nguyen, filmed in Frankfurt am Main; and pole dancer Gloria Prudnikava, shot in her studio in Minsk, Belarus. The three talents embody the fascination with movement and adaptation that compels the adidas by 032c collaboration.
The latest adidas by 032c collection is available globally on November 12, 2020, at adidas.com, 032c.com, and select retailers.