THE TIGER presented by Gucci

Gucci presents a short film by Oscar winner Spike Jonze and Halina Reijn, featuring looks from the Gucci: La Famiglia collection by Artistic Director Demna. The film premiered in Milan on September 23, 2025.

The story of The Tiger follows Barbara Gucci, Head of Gucci International and Chairman of California, as she gathers her children and a special guest at the family home to celebrate her birthday. Beneath the polished surface, Barbara struggles to balance everything: upholding the company's reputation, impressing a guest of honor, being a mother, and her desperate attempt to control it all. When the night takes an unexpected turn, her carefully crafted façade cracks and teeters on collapse as the family attempts to find a new way.