BUFFALO LONDON BY 032c: AVAILABLE NOW
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You might never have owned a pair of Buffalo London’s platform sneaker-boot hybrids. But if you picked up a music, fashion, or youth culture magazine in the 1990s you will remember the ads: monumental Buffalos front and center, black-lit club-kitted models crouched behind. The ads were channeling the scene where the boots first blew up – the rave and techno explosion in mid-1990s Frankfurt – but it was the Spice Girls that marched Buffalo’s platforms into the mainstream, towering 10cm off the ground. These were shoes that make the still-trending chunky “dad” sneakers of the last few seasons look svelte. Shitkickers as good for the club as for the Y2K apocalypse.
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When Buffalo London relaunched a line of unaltered classics a couple years ago, a new generation embraced the rave-era treads. This time their popularity is about more than goths or girl bands: they represent the excitement of the underground and the creative potential of the hybrid. (One continuity: who doesn’t want to look taller?)
So how do you elevate the world’s loftiest sneaker? Buffalo London by 032c takes the material route, combining 6cm of Buffalo’s signature industrial-grade sole with luxury leather uppers that nod to the equestrian-inspired boots of Europe’s heritage brands. True to 032c Ready-to-Wear’s fusional ethos, where experimental clubwear meets high-end womenswear, Buffalo London by 032c’s Jodhpur ankle boots and Over The Knee thigh-highs look great at the rave – and at the end of the world – but also at the cocktail party, the conference, the studio. (You’ll certainly see them around the 032c Workshop, which combines most of the above.)
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For the campaign, 032c fashion director Marc Goehring tapped our sales director Nunguja Kislaya and photographer Vitali Gelwich for a studio shoot in Berlin. The resulting visuals channel the up-close energy of the original Buffalo London print ads, and update the look with clothing from the latest 032c Ready-to-Wear collection.
Buffalo London by 032c styles were teased on the runway during the first 032c Ready-to-Wear fashion show, which took place at 180 The Strand in London in late 2018. Today, they launch globally, after an event in London last night at Brown’s East.
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