Andrea Crews Experiments with Full Digital Assimilation for SS19
“But Technic is just one possible cosmogonic force, and only one possible form of reality. Without doubt it enjoys hegemonic status today, and it shapes the world and the existential experience of billions of our contemporaries – but this doesn’t make it any less contingent than any other possible form of reality.”
Federico Campagna, “Technic and Magic: The Reconstruction of Reality”
To accompany their SS19 womenswear collection, “Hardware to Software,” French collective Andrea Crews commissioned Marie-Elsa Batteux Flahault, Samuel Monnet, and Le Studio Humain’s Benjamin Penaguin to create a digital lookbook using techniques derived from photogrammetry and 3D-imaging. The label, founded in 2002 by Maroussia Rebecq, is known for Technicolor upcycled garments, streetwear couture, and DIY-flavored workshops, which aim to unearth new ways of understanding fashion – what it represents, who it is for, and how it might evolve. Their most recent Paris happening, 99 Vêtements Populaires, was a celebratory second-hand only runway staged at the Hotel de Ville during last weekend’s Nuît Blanche festival. In the series below, exclusive to 032c.com, Andrea Crews’ latest sports- and workwear-inspired looks are rendered in a CGI palette of near-future silver and grey, its wearers fully immersed in the oddly familiar architecture of a digitized world.
Art DirectionMarie-Elsa Batteux Flahault, Samuel Monnet, and Benjamin Penaguin
Grooming and Beauty RenderingEden Tonda
AvatarsAlexis and Djoly