K-HOLE’s Youth Mode: A Report on Freedom

Screen shot 2013-12-06 at 11.31.43 AMK-Hole is a trend-forecasting group based in New York that irregularly releases a free, downloadable PDF report that tries to make sense of the corporate and consumer strategies that are enacted on everyone, everywhere. Founded by a group of five writers and artists—Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago—K-Hole operates in both the art and marketing worlds, trying to open up the conversation between the two. While most commentators scramble to legitimize the merging of these industries, as if culture is involuntarily expecting a bastard child, K-Hole aims to create tools to understand this hybrid reality.

Its most recent issue, made in collaboration with the Brazilian market research company Box 1824, is titled “Youth Mode: A Report on Freedom,” and is an examination into the general deficiency in explaining the impact of new technologies and globalization through generational theory, and how this is fucking things up for everybody. “The behaviours we’re seeing based purely on age aren’t really as indicative as other behaviours based on more psychological or emotional factors,” Segal has said.

The report details how the mainstreaming of individuality (“Mass Indie”) has only made difference more scarce. “Youth Mode” teaches us that being special is very different from being free. “We’re trying to shed light on how decisions are being made in the world,” explains Yago, “how our experiences are being constructed and where the potential for actual freedom lies.”  “Normcore” is K-Hole’s proposed alternative. “Normcore doesn’t want the freedom to become someone. Normcore wants the freedom to be with anyone.” It’s not about being in the know but about knowing how to be adaptable, not exclusive. Empathy trumps tolerance. Creating connections outdoes being connected. As a culture we’ve mastered difference, and, making a U-turn in what it means to be cool, the report quips, “To be truly Normcore, you need to understand that there’s no such thing as normal.”

And so what about the myth of the artist? “We’re not pretending to be anything other than what we naturally are,” says Yago. “And culture is everyone’s problem.”

graphic

www.khole.net

Deeper

  • Thus Spoke Bischofberger: Artforum’s Eternally Swiss Back Cover

    An advertisement for the art gallery belonging to dealer and collector Bruno Bischofberger has occupied the back cover of every issue of Artforum since April 1987. Seen out of context and en masse, the eternally Swiss contents of these promotions at first appear idiosyncratic; upon further scrutiny, however, they seem insane.More
  • Apparel

    032c “Dark Times” Brecht T-Shirt Black

    €50
    Buy Now
  • Société de 032c: GLOBAL PREDICTIONS from Cyber Oracle SITA ABELLAN

    “The major debate everyone is avoiding is how technology will modify our society and economy,” says the model, DJ, and self-proclaimed “techno princess” in a series of dystopian prophecies. “Technology is forging our behavior and will deeply affect who we become as human beings. Avoiding discussions about the use of technology without limitations and restraints will cause major injustices.”More
  • 032c WWB Collection

    032c WWB Turtleneck Camouflage

    €80
    Buy Now
  • Apparel

    032c Classics Logo Beanie

    €40
    Buy Now
  • Salty, Litigious, Iconoclastic: DAVID SIMON on TV as discourse

    With “The Wire,” DAVID SIMON accomplished the unlikely feat of captivating both West ­Baltimore bruisers and The New Yorker subscribers for an hour a week, over the course of six years. Twenty years into television’s latest “Golden Age,” as the creative blueprint pioneered by Simon and shows like The Sopranos unfurls into an endless stream of content from Amazon and Netflix, we revisit our 2011 interview with Simon from 032c Issue 20.More
  • OG? OK! Onitsuka Tiger Unveils 70th Anniversary OK Basketball Shoes in Berlin

    At their store on Alte Schönhauserstrasse in Berlin, Japanese footwear mainstays Onitsuka Tiger held a Japan-themed mini festival to herald the arrival of the OK Basketball MT and the OK Basketball Lo: two new shoes inspired by the groundbreaking design that ignited the Onitsuka Tiger brand almost 70 years ago.More
  • CROSS-DRESSING IN THE WEHRMACHT: Unseen Practices at the German Front

    While collecting amateur photography from periods during and after the war, Berlin-based visual artist Martin Dammann would, “from time to time,” stumble upon photographs of cross-dressing soldiers. Provoked, he began to seek out more, drawn to the “kaleidoscope of emotional states” that they revealed: “Desire for women. Desire for men. To be a woman. To be elsewhere. To be someone else.” More
  • THE BIG FLAT NOW: Power, Flatness, and Nowness in the Third Millennium

    As a contemporary metaphor, flatness describes how the invention of the Internet has restructured global society. At its origin, its promise was a social revolution founded on intersectional equality and universal democracy. It is our contention that that promise may yet be fully realized.More