From SSENSE.com’s interview series on creative directors 🦉🦉
Mike Meiré, 54, is a creative director, artist, and designer whose work for cutting edge magazines like 032c and Garage, as well as for major clients like BMW and Telekom, is constantly blurring the lines between customer service and concept art.
ADRIANO SACK: The portfolio of your agency Meiré und Meiré is vast. You might be best known though for your editorial work for 032c and Garage. What was the kick?
Mike Meiré: When Joerg Koch, founder, and publisher of 032c, came to Cologne, the agency was full of stuffed animals in cages that I needed for an art installation. “Mike, you are even crazier than me. Would you do 032c? The next issue is about energy experimentation,” Joerg asked rather bluntly. I started out making the font/the text less readable. One of my initial considerations was: What does a dangerous magazine look like? I turned the logo from white to black. That’s meaner. And I stretched the font. That lead to my first shit storm. For any typographer that was an absolute no-go. I was considered one of the pioneers of the “new ugly”. The interview continues at SSENSE.com 📲📲