From Gutenberg to Juggs: Celebrating Print’s 567th Birthday with Sexy Book Editor DIAN HANSON

Just as Dian Hanson turned 18, censorship disappeared from the newsstands, allowing her to spend her birthday money on porn. “I wanted to see all the body parts,” she remembers fondly. Hanson’s fascination evolved into a career in print, co-founding the 1970s hardcore porn magazine Puritan and editing such journals as Juggs and Legshow. Today, her business card at the Cologne publishing powerhouse Taschen reads “Sexy Book Editor.”

The fact that everyone has a freaky side has been established. But with the noose of conservatism tightening around society, the call for strengthening the foundation of a sexually liberated order is warranted – and necessary. Hanson’s role in this plot is part-educator-part-seductress, spawning book series such as The Big Book of … [insert preferred sexual organ here] to the masses, while editing printed tributes for artists such as Eric Stanton and Elmer Batters, who helped fracture the facades of many past taboos.

032c’s Eva Kelley spoke with Hanson about all things Oedipal and political.

“Eric Stanton: The Dominant Wives & Other Stories” is published by Taschen.

EVA KELLEY: Will “Sexy Books” save the book industry? Nobody’s going to download Araki onto their Kindle.

DIAN HANSON: The sexy book is the last remaining part of print pornography, I would say that. In the world of art books, we make more money with books on design, architecture, and celebrity fashion. That’s the popular stuff. People are still nervous about displaying sex. There was a review on The Big Book of Pussy on Amazon where a guy wrote: “Thank God it came in a plain brown wrapper. Who wants a 20 pound pussy book delivered by their postman?”

Honestly, I had hoped to work in pornographic magazines all my life. They just disappeared. There’s hardly anything left. Even Internet pornography, nobody is making money off of it anymore. People’s desire for it has made them pirate it, has made it free, has made it unprofitable. It’s driving down the quality and driving the people into impoverishment. Ren Hang was a fortunate find because he lived in a very repressive country where it’s still fresh and new to do something like that. There’s no good new photographers because they can’t make any money off of it. How do they pay a model? How do they pay for a location? And where is their outlet? Their outlet is nowhere.

And then you see these fetishes bubbling up into mainstream cinema. I was just reading about boob armor on female superheros and whether that was ever even a thing, historically.

It’s really hard to breathe, because they’re bustiers and formed so you’re compressing the ribs. Your boobs sit in there freely, but your ribs are being crunched. It’s not really conducive to superhero feats to have your chest compressed.

” Eric Stanton: The Dominant Wives & Other Stories” is published by Taschen.

It’s something you see a lot in pornographic expressions. Like in Eric Stanton’s drawings. Tight confining corsets, super high heels. But at the same time, they are these strong, dominant women.

Traditionally, fetishwear makes women look formidable to men and cripples them in actuality. Women and many feminist writers would look at this and say, ‘Men are trying to cripple women, they are trying to control women.’ But this is a disconnect. In a case like this, a man sees a woman in pointy shoes and feminine armor and he feels intimidated. The clothes make her appear alien. And the more alien she is, the less he understands her, and the more power is invested. Also, he becomes vulnerable.

Does this stereotype of what is considered, in this case, a sexy dominant woman evolve at all, or are we just putting new brand names on the same old stagnated spiel?

Generally, what a person will respond to sexually is set in early childhood. It doesn’t evolve all that much. This is why you see people aroused by fashion that is out of date. Someone can still be turned on by seamed stockings, even though no one has worn them in forever. But mostly, you can trace the fetishistic clothing that a person will be attracted to in maturity back to around the age of five. For example, with a straight man, it’s whatever he saw women wearing when he was a little boy that had a special effect on him. Often, it’s something that his mother wore, like girdles and stockings. When I was working in magazines, I found our male audience eroticizing panty hose. It goes back to that time when they were visually aware as a child – around the age of five, in their oedipal phase when they fall in love with their mother as a romantic object. What we don’t think about is that the boy falls in love with her as a sexual object while also falling in love with her as a romantic object.

How does that express itself?

To us, it just looks cute – “I’m in love with mommy.” The love is connected to his sexuality. It’s all still developing, but we don’t realize that his sexuality is being set. While he’s exploring his mommy, he’s taking close notice of her clothing and odors – intriguing foot smells and under her clothing – which can lead them into liking the underwear, but it’s also how the foot fetishes come into being.

“Elmer Batters: From the tip of the toes to the top of the hose” is published by Taschen.

How does something like a leather fetish tie into that theory?

Leather is not a natural extension, but it comes about through its similarity to skin. If we go with Dr. John Money, the controversial sexologist of the twentieth century, he divided so-called paraphilias, which were perversions, up into different categories. Things that feel good on your fingertips, or smell and look intriguing. Leather has a distinctive, wonderful odor to it, but it also mimics flesh. It has a dual appeal, especially soft leather that is form-fitting. Dr. Money speculated that “the fetish” was set in when the child learned that his natural sexuality wasn’t acceptable. When a boy is around five years old, and his mother finds him playing with his penis, she will say something like: “That’s bad. You’re not allowed to do that.” If she goes further and makes it clear that the child is not lovable if it does that, the child will have to do something else to make its sexuality acceptable. A child has to be loved. And it has to be sexual. So it squirts out in these other areas. The child learns: “If I think about the vagina, that’s sexual and not acceptable. But if I think about the panties, which are affiliated with the vagina, that’s okay because that’s not exclusively sexual, and I can be loved.” Instead of wanting to put his penis in the vagina, he will wrap panties around his penis – a child’s logic. This usually doesn’t work in adulthood anymore.

Can all sexual preferences and fetishes be traced back to childhood experiences?

Pretty much. There’s no absolute proof on this because not enough money is put into it. Sex is at the center of everyone’s being, but there’s very little real research for it. Well, Alfred Kinsey started off the research – and the wonderful Magnus Hirschfeld. He was a Jewish physician, an advocate for sexual minorities, and led the fight to overturn Paragraph 175, which criminalized homosexuality back then. His sexual research institute was based in Berlin-Charlottenburg around 1900. Then the Nazis came in and burned all the books. The burning of the books in Berlin in 1933 included the ravaging of the Magnus Hirschfeld Institute to get rid of all of his texts on homosexuality, transgender, and fetish. But they don’t talk about it, do they? Because sexuality is suppressed.

“Elmer Batters: From the tip of the toes to the top of the hose” is published by Taschen.

If sex is so integral to our being, why are we so motivated to hide it?

Sex is unfortunately wrapped up in religion. We are taking a right-wing, conservative turn in the world. It’s back to the rise of religion. I’m largely talking from the perspective of an American and seeing the atrocities that are going on there now, but this is going on all over Europe. This rebellion against homosexual marriage and the transgender revolution. People are suddenly going, “Wait a minute, this is going too far and moving too fast.” They are frightened.

How does a fearful society express itself sexually?

The world is out of control. We are seeing the extreme repression of sex and gender roles on the one hand and the liberation on the other. Change used to come slow. Technology is moving things along faster, and this frightens those who can’t keep up with it. They want to retreat into things like belief in restrictive, punishing religions and governmental control because they want to feel safe. People are obsessed with feeling safe at a time when, in fact, there’s less crime than ever and less fatal disease. We are much safer than we were 50 years ago, but there’s more change and this scares people. We will have to deal with this fear and perhaps wait for a generation to die out.

Which generation?

People who are 70 and up, who are running the government, people who are just terrified and aren’t picking up on technology. The people who fill the churches. They are all going to have to die.

Dian Hanson (right) on set, 1980

Images Courtesy of TASCHEN

Related Content


  • 032c WWB Collection

    032c WWB “Chevignon by 032c” Fleece Jacket Cement Green

    Buy Now
  • FRANK OCEAN: The Artist is Absent

    Last month Frank Ocean's album Blonde was certified platinum, breaking one million units sold in an age when nobody seems to be paying for music. But the psychedelic future soul of Frank Ocean has always been about meaning, not numbers. For our Winter 2017/18 issue, music journalist Alex Needham got to the heart of Blonde in "The Artist is Absent," a feature accompanied by a photo editorial shot by Petra Collins and styled by Mel Ottenberg. "Once you let it in," Needham writes, "Ocean's thoughts and emotions are transmitted to you on such an intimate level, they seem to suffuse your central nervous system."More
  • Beatriz Colomina on “Portable Utopias” at Eurozine:

    “Struggle in the street was combined with otherworldly utopias in the low budget, small circulation architectural magazines of the 1960s and 1970s. Free of the constraints of finance and convention, the genre served as an international platform for experimental design and discourse and was instrumental in the progress of architectural modernity.”

  • 032c WWB Collection

    032c WWB Writer's Belt

    Buy Now
  • “Artists, of course, have always liked to think of themselves as rebels but, the truth is, as long as art remains a prestige economy of the free market — a glitzy barnacle on the side of global finance — it cannot be an effective tool for political change. The best it can hope to do is comment on the political situation after the fact, ‘thematize’ it as it unfolds, or in rare, purely serendipitous cases, anticipate it.”

    Anna Khachiyan, “Art Won’t Save Us” on Open Space

  • Half a Century of Civilian Sketches from the UK’s UFO Desk

    One Sunday in 1952, Lieutenant John Kilburn of the Royal Air Force noticed an unidentifiable silver object, “swinging in a pendular motion . . . similar to a falling sycamore leaf.” The sighting prompted the opening of the UK's Unidentified Flying Object department within the Ministry of Defence, a desk which collected sketches and reports from members of the public, collected here in a hysterical architecture of the British collective unconscious.More
  • 🚨 RE-STOCK 🚨 DIY Branding Kit #3: 032c Laces ⛸ 👞 👟

    Attention to detail is the heart of obsession. At the moment, we at 032c are tied up with our signature shoelaces. Originally produced for Avi Gold’s Better Gift Shop™ Hot Dog Installation at Dover Street Market, Ginza, our “DIY Branding Kit #3: 032c Laces” are available again from our online store in black or red. Now any shoe can become a 032c shoe. Trail boots? Sure. Brogues? Absolutely. Ballet flats? Why on Earth not.

  • Apparel

    032c Resist Socks

    Buy Now
  • Surprisingly slick art direction from the chaotic world of hardcore punk

    Deliberate art direction may seem out of scope for a scene known for crude songwriting and in-your-face lyrics, but the most impactful bands of the hardcore spectrum have often been those who opt for a considered design direction to accompany their impulsive music. And in a world that rewards a “no fucks given” attitude, a punk band having a glossy art direction is pretty damn punk.More
  • Apparel

    032c "First Issue" T-Shirt

    Buy Now



    Read the 032c interview here or in full graphic splendor in the Summer 2018 issue. Still want more Travis? We’ve got leftover cover fly-posters at our online store.