APPLE’s original name strategy: get ahead of ATARI in the phonebook. They didn’t think of numbers, though. 032c Director of Digital Services ULI SCHÖBERL in Cupertino, CA.


  • YOUNG GREEKS: Kareem Kalokoh introduces ATH Kids

    "We need a scene, like, a solid scene that can compete with the French or German hip-hop scenes," says Kareem Kalokoh of ATH Kids, the rap collective that hopes to put Athens on the international radar – and shape Greek identity for the 21st century. "Not having a lot in the city, we always knew that we had to work ten times harder." More