APPLE’s original name strategy: get ahead of ATARI in the phonebook. They didn’t think of numbers, though. 032c Director of Digital Services ULI SCHÖBERL in Cupertino, CA.

Deeper

  • “Yeah, Wellness!”: SHANTI DAS on Rap and Healing

    Shanti Das came to hip hop at a very young age – and became an immediate player in disrupting its history. She played a critical role in shepherding OutKast into the spotlight and, in turn, bringing Atlanta into position as the center of Southern hip hop. She has worked with artists including TLC, Erykah Badu, Goodie Mob, Prince, Jermaine Dupri, and even Chloe and Halle – before Beyoncé collected them. But the one time music marketing executive is not just invested in building successful careers in hip hop. Das' passion is the well-being of the artists and communities who create it. More