APPLE’s original name strategy: get ahead of ATARI in the phonebook. They didn’t think of numbers, though. 032c Director of Digital Services ULI SCHÖBERL in Cupertino, CA.

Deeper

  • The Aggressive Attacker: An Interview with Chess Grandmaster Judit Polgár

    Expanding on the themes of 032c's AW 21-22 collection "Maria," which drew inspiration from an imagined game of chess – we interviewed a real Grandmaster, Judit Polgár. As one of the greatest players in the world, Polgár spoke about how the rules of chess apply to everyday life and how technology has forever changed the game. More