Andrea Crews Experiments with Full Digital Assimilation for SS19

But Technic is just one possible cosmogonic force, and only one possible form of reality. Without doubt it enjoys hegemonic status today, and it shapes the world and the existential experience of billions of our contemporaries – but this doesn’t make it any less contingent than any other possible form of reality.

– Federico Campagna, “Technic and Magic: The Reconstruction of Reality”

To accompany their SS19 womenswear collection, “Hardware to Software,” French collective Andrea Crews commissioned Marie-Elsa Batteux Flahault, Samuel Monnet, and Le Studio Humain’s Benjamin Penaguin to create a digital lookbook using techniques derived from photogrammetry and 3D-imaging. The label, founded in 2002 by Maroussia Rebecq, is known for Technicolor upcycled garments, streetwear couture, and DIY-flavored workshops, which aim to unearth new ways of understanding fashion – what it represents, who it is for, and how it might evolve. Their most recent Paris happening, 99 Vêtements Populaires, was a celebratory second-hand only runway staged at the Hotel de Ville during last weekend’s Nuît Blanche festival. In the series below, exclusive to 032c.com, Andrea Crews’ latest sports- and workwear-inspired looks are rendered in a CGI palette of near-future silver and grey, its wearers fully immersed in the oddly familiar architecture of a digitized world.

  • Art Direction
    Marie-Elsa Batteux Flahault, Samuel Monnet, and Benjamin Penaguin
  • Grooming and Beauty Rendering
    Eden Tonda
  • Avatars
    Alexis and Djoly
  • Set
    Le Consulat

Related Content

  • FRANK OCEAN: The Artist is Absent

    Last month Frank Ocean's album Blonde was certified platinum, breaking one million units sold in an age when nobody seems to be paying for music. But the psychedelic future soul of Frank Ocean has always been about meaning, not numbers. For our Winter 2017/18 issue, music journalist Alex Needham got to the heart of Blonde in "The Artist is Absent," a feature accompanied by a photo editorial shot by Petra Collins and styled by Mel Ottenberg. "Once you let it in," Needham writes, "Ocean's thoughts and emotions are transmitted to you on such an intimate level, they seem to suffuse your central nervous system."More
  • Deeper

  • TOMI UNGERER (1931-2019): Waiting for Godot

    "The most famous children's book author you've never heard of," Illustrator and author TOMI UNGERER died on Sunday. The author of more than 150 books that ranged from children's literature to erotica, trilingual Ungerer was the only living illustrator ever to have a museum dedicated to his life and work. Read 032c's interview – and see the cover – with the life-long satirist from Issue 25.More
  • 032c WWB Collection

    032c WWB “Chevignon by 032c” Fleece Jacket Cement Green

    €190
    Buy Now
  • NO BLOODLESS PROPHET: Hilton Als on James Baldwin’s Body

    Curated by Hilton Als, “God Made My Face: A Collective Portrait of James Baldwin” seeks the human existence behind an author's political legacy. Als speaks to 032c's Victoria Camblin about Baldwin's body, faith, and voice, via playgrounds, David Zwirner, and going back to Berlin. More