Don’t call it a comeback! NikeLab ACG for city survivalism

Nike’s mandate to define sport utility within the city environment was set in motion by the company’s CEO Mark Parker, and the resulting collaboration has brought together specialists to look at mobility within the city environment – including Errolson Hugh, founder of Acronym, and Matthew Millward, Senior Design Director of Nike Sportswear. 032c was invited…
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How adidas’ SPEZIAL collection reveals Northern England’s obsession with the brand from Herzogenaurach

The genesis of Britain’s fascination with sportswear begins in the North of England. Arguments abound regarding the overused and oft-abused “casual” appellation to denote the terrace dwellers who made a brand like adidas — which once seemed so exotic to those attempting clean living in drab surroundings — synonymous with cities like Manchester and Liverpool.…
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