Every four years, Nike throws a World’s Fair for sport tech. With rivals old and new biting at their heels, 032c’s Gary Warnett administers a SWOT analysis to an athleisure hyperpower facing an anxious future.
Nike’s mandate to define sport utility within the city environment was set in motion by the company’s CEO Mark Parker, and the resulting collaboration has brought together specialists to look at mobility within the city environment – including Errolson Hugh, founder of Acronym, and Matthew Millward, Senior Design Director of Nike Sportswear. 032c was invited… More
The genesis of Britain’s fascination with sportswear begins in the North of England. Arguments abound regarding the overused and oft-abused “casual” appellation to denote the terrace dwellers who made a brand like adidas — which once seemed so exotic to those attempting clean living in drab surroundings — synonymous with cities like Manchester and Liverpool.… More