Meet Dr. BJ FOGG: Master of Persuasive Technology

BJ Fogg is the director the Persuasive Technology Lab at Stanford University and the teacher of many Silicon Valley stars such as Instagram co-founder Mike Krieger. Fogg designs systems that change human behavior, and though his research has stopped focussing on technology, his work has laid the groundwork for our relationship with it.
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HANS ULRICH OBRIST Speaks with Instagram Co-Inventor MIKE KRIEGER

Founded by MIKE KRIEGER (Technical Lead) and Kevin Systrom (CEO), Instagram launched in 2010. It now has over 300 million users and publishes 70 million images per day. Instagram disrupts every visual industry. HANS ULRICH OBRIST speaks with Mike Krieger, one of the two most influential men in fashion (and soon in art, too).
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