Football Infiltrates Streetwear: NikeLab’s Air Footscape Magista

As fashion staples, basketball and running shoes are not confined to the games they are built for. Translating football is a little tougher. The athletic shoe penetrated other markets through a consumer decision to take footwear beyond its intended place, assisted by some smart marketing. For many, it was a new use for designs aimed…
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How adidas’ SPEZIAL collection reveals Northern England’s obsession with the brand from Herzogenaurach

The genesis of Britain’s fascination with sportswear begins in the North of England. Arguments abound regarding the overused and oft-abused “casual” appellation to denote the terrace dwellers who made a brand like adidas — which once seemed so exotic to those attempting clean living in drab surroundings — synonymous with cities like Manchester and Liverpool.…
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