How adidas’ SPEZIAL collection reveals Northern England’s obsession with the brand from Herzogenaurach

The genesis of Britain’s fascination with sportswear begins in the North of England. Arguments abound regarding the overused and oft-abused “casual” appellation to denote the terrace dwellers who made a brand like adidas — which once seemed so exotic to those attempting clean living in drab surroundings — synonymous with cities like Manchester and Liverpool.…
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adidas Creative Director DIRK SCHÖNBERGER on The Spirit of Collaboration

The contemporary fashion market, with its gluttonous appetite for novelty, cycles through trends at vertiginous speeds. In this climate, adidas has looked towards collaboration as a way of targeting specific niches and demographics without diluting the brand’s history. DIRK SCHÖNBERGER is the creative director of the adidas Sport Style division, where he has presided over…
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NEIGHBORHOOD’s Shinsuke Takizawa Comes to Our Neighborhood

Neighborhood’s designer Shinsuke Takizawa was recently in Berlin to introduce the Japanese techwear/streetwear brand’s newest collaboration with adidas, a brown leather Stan Smith. Neighborhood’s 2004 adidas Superstar has become one of the most sought after editions on the market. Will Takizawa’s Stan Smith do the same? Neighborhood was founded in Tokyo in 1994 by Takizawa. Influenced by…
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Stan Smith’s Identity Crisis

What happens when a product you endorse starts to endorse you? Well, if it’s as modern, clean, and classic as the STAN SMITH, so much. “A lot of people now think I’m a shoe, and they don’t even know I exist necessarily,” says American tennis legend Smith about the adidas relaunch of the all-whites. “The shoe…
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