032c Poster

032c Système de la Mode Limited Edition Poster Set

Stills from the new Spring/Summer 2021 SYSTÈME DE LA MODE collection campaign – creative directed by Maria Koch,  More

Stills from the new Spring/Summer 2021 SYSTÈME DE LA MODE collection campaign – creative directed by Maria Koch, photographed by Max von Gumppenberg and styled by Marc Goehring – are now available as a limited edition set of six A3 posters. The collectible prints are folded in two and slipped inside an A4 envelope alongside the SYSTÈME DE LA MODE collection statement.


  • Size: 297 x 420 mm  (A3)


About "Système de la Mode"

 This is not a Spring/Summer collection. This is a Spring/Summer system.

SYSTÈME DE LA MODE proposes a linguistics of clothing, a study of fashion as language and garments as signs. Each piece is a double entity.

Words change in meaning and usage – not just over time, as trends shift, but in the immediate present, reacting to the context of the now. In SYSTÈME DE LA MODE, clothes change, too:
their appearance morphs, their message transforms.

Language fulfills a dream of identity and play – of being ourselves and being acknowledged, and of multiplying our identities in live response to our world. Just as one plays with words, in SYSTÈME DE LA MODE we play with new materials. We communicate with textiles that are as sensitive to body heat as we are to the rising temperature of a conversation, and that pick up on the coldness of the outside air as we register the irony in a remark. We layer sheer fabrics like we layer meanings – a material innuendo or double entendre. Our semi-transparent outerwear tells delicate half-truths. Our logo hides within a knit top by day, but asserts itself at night, reflective in the spotlight. Recurring gunmetal details appear in different garments like our latest catch phrase. Our handprints, smudged on heat-sensitive leather, fade as quickly as our memory of a friend’s exact words – but register the lasting energy of their presence. Printed geological heat-maps of our immediate environment – Berlin, where we live and work – become legible in the sun, faded neons charting shifting temperatures and temperaments.

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