Our popular “Selfie” Pullover has grown up: now in 100% merino wool, the mirror image 032c logo knit from inside the garment is subtly rendered in texture alone. Take a selfie in it and the logo reads correctly – if you look closely enough, and from the right angle. It’s the sartorial equivalent of a private thread or posting to “close friends” – technofuturism graciously stepping back from social media, opting for an inside joke instead.