DARK ROOM: Antwerp’s HORNOF.TV Debuts on 032c

Fresh out of Antwerp’s Royal Academy of Fine Arts, HORNOF.TV is the brainchild of womenswear designer Frederick Hornof. Both a luxury brand and a URL, Hornof.tv promotes its first collection with the first in a series of short cinematic clips directed by LEE WEI SWEE that will accompany a direct-to-consumer website. With Burberry’s announcement last week that it will roll out shoppable runway shows, Hornof.tv proves that this strategy has become an emerging standard even for young brands.

Hornof.tv premieres its first fashion film exclusively on 032c.com, as well as a photo shoot of its debut collection shot in Antwerp’s Bell Tower, designed by architect Hugo Van Kuyck.

 

Film Direction: Lee Wei Swee

All Clothing: Hornof.tv

Antwerp
Hornof
Hornof.tv
Joost Vandebrug
Lee Wei Swee