BRAND LOYALTY: DIS Magazine for 032c

DIS Magazine returns to the pages of 032c with a fashion story dispersed throughout our SELECT section. Casting employees, team members, and associates from leading corporations in high fashion, DIS presents its trademark “medium fashion” somewhere in the Pinkberry–Chanel continuum.

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Photography and Styling DIS
Hair MARKI SHKRELI
Make up STEVIE HUYNH
Photo Assistant MERLIN VIETHAN
Hair Assistant KELLY OLIPHANT
Make up Assistant YOHSUKE HIRAKA
Fashion Assistant JOYCE NG and HELEN RENDELL
Casting PRESTON CHAUNSUMLIT and JOYCE NG
Shot at FAST ASHLEYS STUDIOS

Published in

Issue #26 — Summer 2014Creative Leadership

ISSUE HIGHLIGHTS:

Today’s digital media landscape has made it more challenging—and more important—to communicate consistent ideas and values, sustaining a message that’s hopping from stores to Instagram feeds, and from fashion shows to published reviews. If it’s ever out of sync, the sophisticated audience you’ve built will take note, and the brand’s promise will evaporate. This challenge is exciting though: it reflects and accelerates the closing of the gap between the creative and the business sides of fashion, which would have been unthinkable 20 years ago.

It’s time to explore the notion of creative leadership. 032c commissioned K-HOLE—a maverick crew of artists disguising themselves as a trend consultancy—to shine a light on recent developments in business that will undoubtedly cross into all industries. Edited and designed in New York, the dossier includes an essay and interviews with Floriane de Saint Pierre, Venkatesh Rao, Eric Wahlforss, and Gildo Zegna.

Photographer MARIO SORRENTI’s 28-page story “Queen Frostine” is pure myth.

“It would be wrong to reduce HOOD BY AIR to an oversize T-shirt,” explains Vogue editor Mark Holgate about the NYC-based label run by designer Shayne Oliver. “It is the expression of a generation that sees fashion as part of a broader creative endeavour—whether it’s clothes, a club night, music, photography, whatever. HBA comes fully formed in a way that suggests a new model.” In 032c’s interview with Oliver, Emily Segal discovers what makes HBA a truly contemporary luxury brand—one that insists on the sincerity of fashion itself.

“Talking about the present is talking about something so strange that you’re already implying the future,” says Dutch graphic design studio METAHAVEN. Commenting on its work in a post-Snowden era, and in anticipation of the forthcoming book Black Transparency, Metahaven discusses with Robert Wiesenberger the stakes for design and life at a moment when reality reads increasingly like science fiction.

When NATALIE MASSENET launched the online shopping behemoth Net-a-Porter at the very end of the 20th century, the dot-com bubble had just burst. With a completely untested business model, she grew the company into a multibillion-dollar business. “She had so many skeptics, but she won. She won big-time,” says Diane von Furstenberg. Fifteen years later, Massenet has created Porter magazine, the first 100-percent shoppable print publication that’s been called the biggest launch in British fashion publishing for years, and it may well represent a new synthesis of retail and media. Jina Khayyer conducts a threefold examination of one of today’s most interesting entrepreneurs.

“I think up fucked-up shit in the morning, and sell it in the afternoon,” says JOHN WATERS. In anticipation of his upcoming travelogue, Carsick, the artist, filmmaker, writer, and show-biz master tells Peter Richter about good bad taste and how the bizarre side of human nature will continue to thrive.

And so much more on 272 pages…

CONTRIBUTORS

Creative Leadership Dossier by K-HOLE

Kevin Amato, Andrew Ayers, Camille Bidault Waddington, Benjamin Bruno, Max Farago, David Fischer, Zoe Ghertner, Alasdair McLellan, Jamie Morgan, David Ostrowski, Niki Pauls, Peter Richter, Sean + Seng, Heji Shin, Mario Sorrenti, Juergen Teller, Cornelius Tittel, Erik Torstensson, Jahleel Weaver, Robert Wiesenberger

272 pages, content non-stop